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– Nelson Mandela

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Ch. 4 Discussion Forum

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Q Click on the link and watch at least a half hour of the PBS TV Program, Frontline: Merchants of Cool at http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ (Links to an external site.) (for a better educational experience, you are encouraged to watch the entire show!) Even though this video is now a little bit old, I think that you will get a good understanding about a number of types of exploratory research that make this assignment well worth your time!! See what I mean! What qualitative/observational research techniques were featured in this video? How did MTV use this information to market to their target market? How might MTV use Netnographic research (monitoring social media networks) today to enhance their research? What are some advantages of netnographic research? Finally, how does this research fit as part of the circular hypothesis-testing process, discussed in the "What is Good Research" paper I wrote? Post your original reply, then respond to AT LEAST 2 of your classmates posts. Due: October 1, 2020 at 11:55 pm CST

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There had been participant observation in which many reporters and medial personnel had got involved in the video. There had been interviews conducted in which open-ended questions had been asked by the interviewers to the interviewed individuals. The answers provided by answering the open-ended questions had been narrative and descriptive. There could be understanding of the demographics as well as psychographics of teenagers from the video. The transitions in specific trends and continuation of specific trends for teenagers had been evident.